Our voice expresses Huspy’s unique personality to the world, signaling who we are and what we stand for.
Voice and tone are not the same thing.
Our writing needs to be consistent in terms of grammar and terminology, but we also need to be emotionally aware. While our voice principles will help you to craft messages that are clear, useful, and trustworthy, the tone we use helps to create experiences that are more thoughtful and meaningful.
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Voice |
Tone |
|---|---|
|
The personality which more or less always stays the same |
The expression of that personality which changes all the time |
|
What you say |
How you say it |
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Based on principles and values |
Depends on context and mood |
|
Provides consistency and clarity |
Adds nuance and care |
|
Considers what information to give the reader at each moment |
Considers what the reader might be thinking and feeling at each moment |
|
Tools to define voice: Voice principles, glossary |
Tools to define tone: Tone spectrum, empathy, intuition |