Glossary

Words to use, and not use, when communicating as Huspy

Last updated: 06.01.2023

We use

Status

For

We don't use

Agent

preferred

When referring to our partner agents

Brokers

Apartment

use with caution

Only use when referencing a specific property that is normally one story in a tower or building.

Flat

Bank offers

preferred

Use when referring to the full offer given by a bank for a mortgage (not just the rates or the type)

Bank product/ offers/ rates

Bank rates

use with caution

Use only when referring to specific rates and not the full bank offer

Bank product/ offers/ rates

Broker

use with caution

When referring to Mortgage Brokers or our Mortgage Broker business unit. In the industry agents can also be referred to as brokers so best to specify “Mortgage”.

 

Buyer Agent

preferred

When referring to Agents that are working for a client looking to buy a property.

 

Case

preferred

When referring to Brokers submissions on the Brokers portal and client’s ongoing or potential cases.

lead/ mortgage/ deal

Client

only option

When referring to our partners customers

E.g. “Track your client’s progress”

Customer/partner/user

Customer

only option

When referring to our B2C/D2C customers

Client/user

Freelancer

only option

Partners who are not associated with an agency/brokerage

 

Get started

preferred

Used as a call to action for leads

‘I’m excited to see what offers I have’ etc.

Home

preferred

For B2C, home is the preferred term when referring to buying, looking for, or financing a ‘home’.

place/ building

Home buying

preferred

When referring to the process of buying a home

homebuying/ home-buying/

Home financing

preferred

When referencing mortgages or the mortgage process. Align with any SEO requirement before deciding between mortgage and financing.

loan/ house loan/ property loan

Home loan

avoid

As loan can be taken out of context and misinterpreted as many other forms of loans avoid using unless necessary — e.g for SEO key words/tests

loan/ house loan/ property loan

Homebuyer

preferred

when referring to someone buying a home

home buyer, home-buyer

Homeowner

preferred

When referring to someone who owns a home

home owner/ home-owner

House

use with caution

Use when referencing a specific property that is detached and would not fit into a more specific description (e.g villa, apartment). Or when home does not fit into the sentence.

 

Huspy

only option

When referring to the company. Only use Huspy once in a communication and then continue as “we/our”.

Avoid the possessive - Huspy’s where possible.

E.g. Huspy is here to take the hassle out of home buying. We believe buying a house should be a moment to celebrate.

huspy/ Husky/ Huspy’s

Huspy Agent

use with caution

When referring to our in-house Huspy agents. Use only internally to differentiate the Agents squad and the Real Estate Purchase team.

Brokers

Huspy Agent App

 

 

 

Huspy Broker Portal

 

 

 

Huspy For Agents

only option

When referring to our Agents channel

Huspy Agents/ Huspy + Agents (unless it’s the logo)/ Agents/

Huspy For Brokers

only option

When referring to our Brokers Channel

Huspy Brokers/ Huspy +Brokers (unless it’s the logo)/ Brokers

Huspy in Spain

only option

When referring to our business in Spain

Huspy Spain/ Huspy for Spain

Huspy Portal

only option

When referring to our online portal for B2C customers.

You do not have to continue to add Huspy before portal after the first mention of the Huspy portal.

HP, the portal, online portal

Lead

only option

When referring to a potential customer submitted by an Agent or D2C freelancer for a mortgage.

 

Lenders

avoid

Instead use “banks” or the specific lenders name.

 

Log in

only option

When logging into a product a user already has an account for

login / log-in

Marketplace

preferred

When referring to our properties business unit

listings platform/ real estate agency/

Mortgage

use with caution

In content that requires technical language or SEO friendly keywords we use mortgage but prefer home financing.

loan

Mortgage Broker

preferred

When referring to mortgage brokers in the industry — make sure to specify if they are partners.

MB,

Partner

only option

When referring to Agents or Brokers we work with or want to work with

Client/customer/user

Pre-approval

only option

 

pre approval / preapproval

Property

use with caution

For B2B or property investors, property may be more accurate and straightforward.

place/building

Property purchase platform

use with caution

Marketplace is preferred when referring to our Real Estate Purchase channel outside of Huspy as of now, however this may change.

listings platform/ real estate agency/

Proptech

preferred

Use when referring to the type of industry we are in

prop-tech/prop tech/PropTech /Mortgage Broker / Estate Agency

Real Estate Agent

use with caution

Make sure you specify whether it is a Huspy Agent, a partner Agent, or other.

 

Seller Agent

preferred

When referring to Agents that are working for a client selling a property

 

Sign in

use with caution

Log in is preferred however is there is a need sign in is an option

signin sign-in

Sign up

preferred

Use when creating an account for a product for the first time

signup / sign-up

Townhouse

use with caution

Only use when referencing a specific property that is semi-detached — often 2+ bedrooms and with an outdoor space.

villa

Villa

use with caution

Only use when referencing a specific property that is a fully detached - often with 2+ bedrooms an outdoor space.

Townhouse