We always use sentence case for headlines, body copy, and buttons, which means the first word is capitalized and the rest is lowercase, unless a term is a proper noun.
- Proper nouns include names of banks, agencies, brokerages, products, features, and locations, etc. and require title case, which means every word is capitalized.
- Please don't use ALL CAPS for emphasis.
- Huspy is always capitalized.
Here is a guide on when to use which:
|
Sentence case |
Title Case |
|---|---|
|
All titles, headers and sub-headers (H1, H2, H3, H4) |
Names of banks and agencies, e.g. Dubai Islamic Bank, Engel & Völkers, etc. |
|
All body copy, sentences and paragraphs. |
Names of locations, e.g. Business Bay, Madrid, etc. |
|
All buttons and calls to action. |
Names of features and Huspy products, e.g. Huspy Portal |
|
All captions on images, including in image galleries. |
|
|
All list items, e.g. <ul> <li>. |
|
|
All label and legend in forms, including labels on a checkbox and radio. |
|
|
All placeholder text and values on form inputs, e.g. text-input, select etc |
|
🥳 BONUS CONTENT: Check out these helpful Readability Guidelines for clear info on the topic of capitalization.